How to generate word of mouth lead

The Four-Step Plan for Word-of-Mouth Lead Generation

“Here’s the big news,” writes Andy Sernovitz in the book Social BOOM! “It’s not social MEDIA. It’s SOCIAL media. It’s about real people and the conversations they have.” In other words, a presence at online networks like Facebook, Twitter and LinkedIn isn’t enough. To generate word-of-mouth leads, you’ll also need excellent social skills—and here’s how to go on the charm offensive:

Be interesting. Do you tell friends about dull companies, products or advertisements? Do you arrange introductions for people who bore you silly? Of course not. According to Sernovitz, there’s a good way to gauge your word-of-mouth potential. Simply ask: Would anyone tell a friend about this?

Make it easy. Word-of-mouth relies on a simple message—a single, memorable line that people are likely to repeat when describing your product or service. “Anything longer than a sentence is too much,” he says. “It’ll get forgotten or mangled.”

Make people happy. Customers who love your company will enthusiastically share their experiences with friends. “You will get more word of mouth from making people happy than anything else you could possibly do,” he notes.

Earn trust and respect. No one will risk her own reputation by recommending a company with a reputation for iffy business practices. But when you’re known for treating customers, partners and employees with great care, referrals become a no-brainer.

The Po!nt: Like it or not, word-of-mouth marketing is a popularity contest. And you’ll win when you get people can’t resist you, your product or service and your integrity.

SourceSocial BOOM!

Why Your Influencers Matter Now More Than Ever

Influencer Marketing is the most important new approach to marketing in a decade for those professionals trying to influence decision-making.

Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation. As mass media impact wanes so the role of influencers grows – marketers need to know why and how to use this knowledge. The impact of blogs, wikis and other social media is that they enable new influencers to emerge, and disperse traditional sources of influence. Large and smallbusinesses worldwide pour billions of pounds each year into influencing what they think are their influencers.

Influencer marketing is closely related to the relentless rise and success of word of mouth (WOM) and relationship marketing, and is now established as one of the armoury of new techniques professionals must use.

After reading the book – Influencer Marketing: Who really influences your customers?, here by I am to present some of the secrets behind WOM…