Google announced they are rolling out a new search algorithm change that helps make the search results “fresher.” The big news here is that besides for the results being fresher, the results will change for about 35% of all searches.
Caffeine Was Infrastructure, This Is Algorithmic
Fresher results can make for more relevant results, which is why Google moved over to the caffeine infrastructure last year.
We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.
35% Of The Searches Are Impacted
That is larger than the Panda update which impacted 12% of the searches conducted.
What type of searches does it impact? Google said:
- Recent events or hot topics. For recent events or hot topics that begin trending on the web, you want to find the latest information immediately. Now when you search for current events like [AdTech Conference NY], or for the latest news about the [Cricket WC 2011], you’ll see more high-quality pages that might only be minutes old.
- Regularly recurring events. Some events take place on a regularly recurring basis, such as annual conferences like [ICALP] or an event like the [presidential election]. Without specifying with your keywords, it’s implied that you expect to see the most recent event, and not one from 50 years ago. There are also things that recur more frequently, so now when you’re searching for the latest [NFL scores], [dancing with the stars] results or [exxon earnings], you’ll see the latest information.
- Frequent updates. There are also searches for information that changes often, but isn’t really a hot topic or a recurring event. For example, if you’re researching the [best slr cameras], or you’re in the market for a new car and want [i40 Reviews], you probably want the most up to date information.
Twitter : Sorry you still can’t get freshest info:
The situation with Twitter is still not clear. The largest amount of “fresh” information on the web are tweets. Despite the growth of Google+, the volume of tweets happening far eclipses the content there.
Google has been without timely access to tweets since July. It simply cannot crawl Twitter fast enough without receiving the “firehose” of Twitter data to keep up. Today’s announcement does nothing to solve this. Google is only introducing a ranking change, not an indexing change that brings in more tweets.
“Freshness” another way of Spam:
There are potential downsides. Sometimes you do want to reward fresh content. But what’s fresh? If someone simply makes a small change to a page, does that give it a fresh boost? If someone reposts exactly the same content on a new page a day or two after initially posting it, is that fresh? Is when the page was first found define freshness, or is the first modified date used?
As per Google:
Freshness is one component, but we also look at the content of the result, including topicality and quality.
Let’s wait and see how these changes impact the overall SEO market?
- Google Caffeine is Live – What Does It Mean For Your Website SEO…? (firstrate.co.nz)
- Panda. Will Google’s blind faith in the algorithm doom its future? (textually.org)