Too Many clicks!
What makes any software usable be it a healthcare, Retail, or say Airlines industry?
The message that product gurus are receiving from users is clear – many of today’s solutions are perceived as non-intuitive, with the potential to confuse workﬂow and slow down their practice. Organizations that focus on product usability are gaining competitive advantage by showcasing success stories of innovative design, ease of adoption, and long-term satisfaction.
Having worked on few products; I have come across quite a few Assumptions. We in this 4 part series will talk through these assumptions and try and see if we can have a solution around these assumptions!
Assumption 1: All info at single screen
Majority of the times it is assumed that information presented by a software product should be
visible on a single screen!
The question that comes with this assumption is how come in the world the huge amount of data can be presented into one screen without making it cluttered?
This is a classic user interface problem. Typically, this type of observation stems from prior experiences in
which the user was forced to hunt for information.
Users become frustrated when they can’t ﬁnd the information they are looking for. And this results in the assumption that the solution to their problem is to have all of the information available “up front” so that they don’t have to search for it.
But this approach is not a correct one! It has its own flaws…a single UI screen simply just can’t have enough space to house all information.Even if you somehow are able to adjust the data in one screen, this would end up making the scree or page cluttered!
What I feel we never understand what exactly user is looking for; To me they are really asking for the ability to obtain the information they are looking for in a
quick, non-stressful fashion
You can only help them do this if you understand the common tasks performed by your users and the terminology that they use in their work day.
- Reserve dashboards for primary tasks only
If you design the dashboards without formal user research and usability testing, you would see cluttered dashboards / main screens on almost every product.
Once you understand the users’ workﬂow, you would discover that users have a distinct set of primary and secondary tasks. They may look for some information quite a few times per day, while they may only want to access other information once a day or once a week.
The key is to ensure that the information can be found and accessed in a logical fashion and displayed at the right time.
Research has shown that if the path to the desired information is clear and obvious, a user will not mind navigating two or three pages “deep” as long as they know that they are on the right track.
It is therefore important to design the interface in a way that
- reduces the time for a user to think about where to go
- moves them through the interface in a logical fashion.
If users become confused about where to look for information or the time it takes to return to that information, they will become frustrated and their conﬁdence in the solution will be shaken.
A desired page might be just one or two clicks away, but if users do not see a logical path to that information, they often assume that it is not available – or simply give up before ﬁnding it.
We will talk about few more mistakes that a user would do in our upcoming posts! Till then ‘Don’t let your users think!’