Minimum Viable Personality

MINIMUM VIABLE PERSONALITY

Most important step for build product is build product. 

Second most important is build personality for product. 

Not having personality? Product boring, no one wants. 

PERSONALITY BETTER THAN MARKETING

When choose product, humans only care about “does it work”, and “is it interesting”. 

World already full of things do work. Most are boring. 

Personality = interesting. Interesting = care. Care = talk.  

Everyone cares and talks about product? You win. 

SELL TO FRIENDS, NOT STRANGERS

Personality makes product your friend. You help friend. You forgive then, when they are not perfect. You want your friends to win. 

Boring stranger?… you shouldn’t. 

Personality is API for loyalty. No one cares which boring stranger is next. But always want friend who is sitting next. 

HOW NOT BE BORING

Have personality easy. Answer three questions: 

1. How you change customer’s life?  

2. What you stand for? 

3. Who or what you hate? 

Now have mission, values, and enemies. That’s enough for minimum viable personality. 

Keep in brain when write, talk, blog, tweet. Iterate. Improve what work. Delete what not. Personality grows. 

Don’t be a chicken 

Chicken lives in cage. No can have personality inside cage.  

Last step is smash the cage, light barn on fire. 

Do that, you win.