Do you feel like your site needs a tune up? Do you feel like that the traffic you once had is slowly disappearing?
And you got this hunch to revamp your website. Well, before you take this call to revamp your site, develop a strategy or plan of sorts. Write down or make a map out for what you want to do and make sure that it will accomplish your goals.
1. Decision about “Rebrand or Not to Rebrand?”
While making a decision about the rebrand or a change in logo:
Your first consideration should be whether you should rebrand. Is your logo working for you? Do you EVEN have a logo?
. “A logo design image should be carefully chosen”, since “a strong image can take a long time to build but an even longer time to shed”, as quoted from a study by the University of Texas at Arlington.
2. What about SEOs, the guy with Traffic?
What are you talking about? Well of your website was part of DOTCOM boom, you never had even thought about SEOs, who they are? Well they are the best way to get your site to the top of the search results. This is crucial as you probably know now.
Hiring an SEO is very important in the planning stages of your website redesign. They will help you to build the site to be search engine friendly. But no one can ever guarantee you about # ONE Rank. If someone does, ask him to sit outside!
When hiring as SEO check for their experience in your particular industry, country and city are very important as well. Ask them to share the changes to your site too.
3. My Return on investment?
Now when you have a shiny new logo and brand new color scheme, and traffic because your totally awesome SEO, this is the time when you need to figure out how to get these customers keep coming back. Give them what they want.
Offer online purchasing of your products. Add a shopping cart application function.
You should definitely have a newsletter. Send out a weekly or monthly newsletter to keep your business in front of your visitors. Always make sure you are giving them the reason to go back to your website for more.
Plan well, ask for feedback and evaluate your logo. When planning a redesign of your website include SEO. Customer should be bale to find you at ease. Your navigation links, Header, Footer should be in place. There should not be any broken link on the website, and when this is accomplished…you should see your site flourishing.