BrandYourSelf – You decide how you appear on Google!

What results do you get when you search for your name in Google?

At which page do you appear.

Which of your social profile comes on the first page of Google?

Ever thought of controlling this. Wouldn’t it be easy, if you had one easy way to handle all these results, the way people see you, google you…we found a solution, and solution is :

When people Google your name, make sure they find positive, relevant results.

This seems to be a very nice concept, and though I personally have applied for private beta, let’s see how soon I get access to this. I am eager to lay my hands on this. This seems to have a massive potential, I see it grow traction for Brands, and marketing too. A bit too early, but never-then else, a great idea!

If you want to have access to private beta, please try here:

We will keep you posted with further results.


Android Eco System and its viability

Android market share is eclipsing all competitors increasing from 2% two years ago to over 50%. Android Market has over 500k apps. Andy Rubin twitted this month that about 800k Android devices are activated every day. Android has been a billion+ dollar business for Google for 1.5 years. The business is good, right? While the short term gains are very impressive there are 4 fundamental problems with Android ecosystem which raises questions about its future.

·        Patents and insufficient of intellectual property portfolio. The main Android value proposition to OEMs was free license. Now increasingly OEMs, such as HTC and Samsung, are paying patent royalties to Microsoft higher than licensing fees for Windows Phone. OEMs also pay royalties to Apple and in selected markets was banned. Most recently courts ruled in favor of Microsoft against Motorola Mobility which is being acquired by Google.Android is no longer free. To maintain margins at the same level OEMs will have to cut cost at the expense of hardware, which will diminish user experience. OEMs will no longer have incentive to favor Android when Windows Phone is a viable option.
·         Fragmentation. Second biggest value proposition was Android openness. Anybody can take the source code and change it to fit their needs. Leading OEMs, such as Samsung, HTC and Motorola have blended their brands and color schemes into Android devices. They also have changed source code making apps not compatible across different devices. It frustrates developers and users. Google has tried to control that to some extent which received cold reaction from the ecosystem stakeholders.
·         Security. Android Market has no barriers of entry for malicious software makers. Scammers can have an app published within minutes and Google does not verify if the app is legitimate or even works. Google has been very proactive removing malware postpartum, which is often too late – damage is done. Competitors, such as Microsoft are using it to lure away the Android users burned by scam artists. Sooner rather than later Google will face “Toyota problem”, when strong brand known for quality was hit by nemerous safety defects losing it’s global leadership in car sales as a result.
·         Slower market share growth. When a product has a lion share of the market (Android commands over 50%) the remaining half is much harder and takes longer to acquire. When you reach the bell curve the market segment is very different and requires different approach. – a search engine that finds the right product based on your criteria!

Skip the Research and Let Find the Product That’s Right for You


Quick Pitch: Sortable is a search engine that finds the right product or service for you based on your personal criteria.

Genius Idea: Lets users skip the research and easily find what they are looking for all on one site without having to search Google.

Searching the Internet to find the exact product or service you want is too often frustrating, overwhelming and time-consuming. But a new startup company now makes it possible to find exactly what you’re looking for all on one page –

Sortable is a search engine that quickly sorts through the products you’re interested in and discovers the one most suitable for you. Rather than clicking through hundreds of search results on Google or other search engines, Sortable helps users find the exact products they’re looking for based on their personal criteria, all in one place.

“Sortable helps you understand the real differences among the products you’re looking for,” Chris Reid, co-founder of Sortable, told Mashable. “Users tell us what’s important to them and based on the information, we point out all the best features about the products and services that they’re most interested in.”

Users can use Sortable to search for recommendations on products from five categories – TVs, phones, tablets, cameras, laptops. Once you choose a category, select the features in the personalized bar that are most important to you and Sortable will score the products based on your personal criteria.

For example, if you are looking for a pocket-size, waterproof camera with a gps system, all you have to do is check off these features in the top bar and Sortable will instantly sort the products for you based on your preferences.

After you review the list of recommended products, select your top two choices and Sortable will compare the products’ core differences to help you figure out the best one to buy and where to buy it.

Skip the Research and Let Find the Product That’s Right for You

So far, Sortable has provided 41 million recommendations to up to

English: The three biggest web search engines

Image via Wikipedia

four million site visitors before it officially launched on Monday. Although users can currently only search for electronic items, Sortable plans to add additional categories such as movies, books, vacation spots, restaurants, etc., in the near future.

Image courtesy of Sortable, Sortable

Google Doc on Android!

The Google Docs app for Android provides quick access to your documents and collections stored online with Google. Within the app you can view, create, edit, upload, and share files or take pictures with your Android device camera and directly import them.

Images uploaded from the gallery or camera can be scanned with optical character recognition to extract text and save it to a document. Users of Android Honeycomb can enjoy an optimized version of the app for larger screens.

The Interface

The interface of the Google Docs app is clean and straight forward and not too different from the web interface. A visual overview can be found under > Settings > Quick hints.

android google docs

When you click the little arrow button on the far right of a document, you can preview the respective document and view its details.

google docs for android

Clicking the button will open a little sidebar with document properties, including date last viewed, date last modified, owner, and a list of people who can edit the document. In this view you can also  add collaborators (people or groups), send or share the document, or rename the document. Via the settings button in the top right, you can open or delete the document.

If you want to send, rename, delete, or open a file with an alternative app, press it for a couple of seconds to trigger the menu shown in the screenshot below.

google docs for android

Creating Documents

The Google Doc apps supports creating new documents, spreadsheets, or documents from a photo or the gallery.

google docs on android

When you create a > Document from gallery or photo, the image you choose from the gallery or take with your device camera, can be uploaded as individual file, converted to a Google Docs document and embedded into a new document, or sent to web clipboard, so that you can paste it into a desired location.

google docs on android

When you choose the > Convert file go Google Docs document, the respective photo will be converted to text using optical character recognition (OCR). In theory, OCR is a fantastic feature, but in reality it doesn’t work very well, even with clearly printed text. However, if you experiment with the camera conditions (light, position, size of text), you might be able to get it to work for you. It also is rather unfortunate that the app can not display the source image, which is inserted on top of the recognized text, although it is very well able to display images.

google docs on android

Editing Documents

Editing documents within the app is possible, but it is fairly difficult. Edits can only be done line by line. Finding the right spot can be a bit of a challenge, typically resulting in short flickers of the document and a jumpy keyboard. Moreover, Google Docs does not allow you to zoom in, but forces you to work with the available text size. It must be said though that once the right line or paragraph has been highlighted, moving the cursor to a desired position works very well, unlike in some other apps.

Homescreen Widget

Google Docs comes with a simple homescreen widget. It unites four functions: opening Google Docs, viewing starred files, taking a photo and uploading it, and creating a new document.

In Honeycomb, you can add the widget by pressing an available spot on your homescreen for a few seconds or tapping the + icon in the top right, which opens the widgets gallery. The app is listed as Docs. You can drag and drop it to your desired homescreen.

android google docs


The Google Docs app is great for accessing and reading your Google documents. However, I would not recommend to create and edit documents with it. Overall, I find the app very useful and hope that Google will continue to develop and improve it.

Google’s New Algorithm Update Improves Google’s Chance at Ruling the World 35% more Likely?

Google announced they are rolling out a new search algorithm change that helps make the search results “fresher.” The big news here is that besides for the results being fresher, the results will change for about 35% of all searches.

Caffeine Was Infrastructure, This Is Algorithmic

Fresher results can make for more relevant results, which is why Google moved over to the caffeine infrastructure last year.

Google said:

We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.

35% Of The Searches Are Impacted

That is larger than the Panda update which impacted 12% of the searches conducted.

What type of searches does it impact? Google said:

  • Recent events or hot topics. For recent events or hot topics that begin trending on the web, you want to find the latest information immediately. Now when you search for current events like [AdTech Conference NY], or for the latest news about the [Cricket WC 2011], you’ll see more high-quality pages that might only be minutes old.
  • Regularly recurring events. Some events take place on a regularly recurring basis, such as annual conferences like [ICALP] or an event like the [presidential election]. Without specifying with your keywords, it’s implied that you expect to see the most recent event, and not one from 50 years ago. There are also things that recur more frequently, so now when you’re searching for the latest [NFL scores], [dancing with the stars] results or [exxon earnings], you’ll see the latest information.
  • Frequent updates. There are also searches for information that changes often, but isn’t really a hot topic or a recurring event. For example, if you’re researching the [best slr cameras], or you’re in the market for a new car and want [i40 Reviews], you probably want the most up to date information.

Twitter : Sorry you still can’t get freshest info:

The situation with Twitter is still not clear. The largest amount of “fresh” information on the web are tweets. Despite the growth of Google+, the volume of tweets happening far eclipses the content there.

Google has been without timely access to tweets since July. It simply cannot crawl Twitter fast enough without receiving the “firehose” of Twitter data to keep up. Today’s announcement does nothing to solve this. Google is only introducing a ranking change, not an indexing change that brings in more tweets.

“Freshness” another way of Spam:

There are potential downsides. Sometimes you do want to reward fresh content. But what’s fresh? If someone simply makes a small change to a page, does that give it a fresh boost? If someone reposts exactly the same content on a new page a day or two after initially posting it, is that fresh? Is when the page was first found define freshness, or is the first modified date used?

As per Google:

Freshness is one component, but we also look at the content of the result, including topicality and quality.

Let’s wait and see how these changes impact the overall SEO market?


Google – New App – A failure or a step towards success?


By now you’re probably well aware that Google released their long-awaited Gmail iOS app today, only to unceremoniously yank it from the App Store when people pointed out that it didn’t work. They have simply removed the app while they correct the problem, and that they’re working on a new version to be released soon.

Why don’t they : just keep it. At least for a little while.

We have been seriously waiting years for a native Gmail app, and today for the second time I have been awfully disappointed today (First when I saw the new interface of web Gmail… 😦 ). Even if we set the broken push notifications aside for a moment, the app itself was still… not ‘Google’ types…?

Several people pointed out on Twitter that the app was just a slightly-tweaked version of the Gmail mobile web view that we’ve had been using from ages. Sure, it had some welcome additions, like improved search functionality and the ability to star emails, but it’s still essentially the same old thing.

You can almost forgive the notifications issue — we all make mistakes after all — but what’s with releasing an app that offers little (if any) improvement over what was already available?

Now, I’m sure that Google will fix the problem and issue an fixed version in due time, but what they should really do is put it back in the oven, and leave it in there until it’s better than done. I mean releasing an app without proper QA being done..this is very un-likely of Google…Here is what Google can do OR should do…

  • Fix it! Push notifications: I think this one goes without saying. You can set up your Gmail as a Exchange account to make push work email, but we need a more streamlined solution.
  • Need for speed: One of Gmail’s biggest selling points is that you have so much storage space that you don’t really need to delete emails anymore. But here they should understand this is Mobile…with limited space and features…try scrolling down the mails…you would immediately feel about it being slow…
  • Why don’t you have multiple accounts: I beg to be on minority under this… but I’d seriously argue that there are a fair number of users with multiple accounts. how about using various Google Accounts…with Apps in different situation / Scenarios?
  • Give me some reasons to use it: In short, give us a reason to use it over the web client. This is a chance to really show that Google knows apps and can develop something that’s just as good as their web options….think about this…you have millions of android App running…take a cue from there… 😉

Google Unwraps Ice Cream Sandwich, the Next-Generation Android OS

Google today launched Android 4.0 the Next Generation Android OS.

After months of anticipation and leaked software screen shots, Google finally unveiled Android 4.0, also known as “Ice Cream Sandwich,”.

The new operating system should eventually merge Android’s tablet OS (version 3.0, aka Honeycomb) with the platform’s smartphone OS (version 2.3, aka Gingerbread). Dubbed Ice Cream Sandwich, the unified OS isn’t an incremental update, but rather a complete OS makeover with changes that range from the elimination of physical navigation buttons to the creation of an entirely new font, “Roboto,” for user interface menus.

Google first teased its Ice Cream Sandwich software update at its annual I/O developer conference in March, seen above. Photo: Jim Merithew/

In an example of NFC, if you’re reading an article on your browser, tapping your phone to another Galaxy Nexus brings up the same page on your pal’s phone. And Android Beam communication even extends to apps: As Android product manager Hugo Barra showed off in a live demo, if one user is playing a game of Minecraft on his phone and taps his Nexus to a second Nexus, the receiving phone’s U.I. will spawn a download link for Minecraft on Android Market.

For complete read please visit:

Google Overhauls Docs Presentations and in a better way…

Google has added more than 50 new features to Google Docs Presentations, closing the gap between the web app and existing software offerings from Microsoft (PowerPoint) and Apple (Keynote).

Among the new features added major ones are highlighted here…

Transitions: Create fading and “spicier 3D” transition effects between slides.
Animations: Add animation for emphasis (or playfulness).
Drawings: For building designs, layouts and flowcharts in a presentation.
Rich tables: Now with merged cells and further options for formatting data.
New themes: An array of color schemes and formats have been added to the theme library.

  1. Click the gear icon in your Documents List and select Documents settings.
  2. On the editing tab your settings page, check the box next to “Create new presentations using the latest version of the presentation editor.”
  3. Click Save.

One of the drawbacks of the new offering is that it incorporates technology found only in the newer versions of popular Web browsers–Google Chrome, Safari 5, Internet Explorer 9 or Firefox 4 or newer. You can gain full access to the app’s new features in IE8 if you install Google Chrome Frame on your system.

You also need to be a good speller with presentations, as spell checking hasn’t been incorporated into the app yet. Offline editing is still missing, too.

On the other hand, Google claims collaboration within the app is faster than it had been in previous versions.

Needless to say, many of the new features in presentations have been available in full featured packages like Microsoft PowerPoint and Apple’s Keynote for years, although collaborating in those programs isn’t as slick as it is in Google Docs presentation builder, where you can see exactly what others are working on with colorful presence markers and edit simultaneously from different locations. You can also view a revision history of a project and roll it back to a previous version, as well as chat with others who working on a presentation with you.

If you want to learn more about using Presentations at Google’s help center.

Product demographic Marketing V/s Product Marketing

As per the staff writer of AdWeek:

Sometimes selling the demo profile of a product rather than the product itself sparks connection…Robert Klara

He started by giving an example of Pepsi‘s advertisement in the era of 60’s…

Snippet from his article in AdWeek (

“Targeting the right demographic has always been delicate business for brands. Jingles and logos come and go. But only audience targeting carries with it the inherent risk that by too closely zeroing in on one group, a brand can inadvertently alienate another. Just look at these two ads for Pepsi below.

Back in the early 1960s, with nomemory of the Depression or the war, they were surprisingly optimistic and carefree.  As Pepsi’s corporate history later put it,these youngsters were defined by a “conviction that what lay ahead

was better than what lay behind.” Later on,demographers would call this group the baby boomers. But in 1963, Pepsi didn’t know what to call them—it just knew that it wantedthem.

Adman Alan Pottasch, who decided to take a gamble. Instead of miring his campaign in the quagmire of comparing Pepsi with rival Coke, Pottasch proposed something revolutionary. He made the campaign about the demographic he hoped would buy the product instead of the product itself. “[It] was a rather courageous thing that we weren’t sure would take off,” Pottasch recalled in later years.

But it did take off. The demographic was called the “Pepsi generation,” and in print ads (such as the iconic one below), the brand bid everyone to come join it. All you had to do was “Come alive!” Millions did.

That’s why Pepsi’s 2011 effort (also below) is bound to lead to some head scratching. Diet Pepsi’s Skinny Can, rolled out in February in a nod to Fashion Week. While the ad’s aesthetics are sleek and new, its aim is the same as ever: the quest for the right demographic—in this case, “beautiful, confident women,” according to a company release. The only problem was, as Plotkin points out, “this ad doesn’t express a generation—it expresses a moment.”

And therein lies a lesson. The more strictly a brand defines its “in” crowd, the more consumers it alienates by default (lots of groups complained about the skinny can, including the National Eating Disorders Association). Perhaps that’s why, even after 47 years, that 1963 ad for Pepsi still looks more inviting. After all, coming alive is something we can all do; being a supermodel isn’t.

I had a discussion over this article here with few of my colleauge…as per them…”If you have a killer product you wont need these! Google never had to take a tv commercial for its search enginge…”

The key question though is at what costs … atleast in india these companies stills struggle to break even … since the product is week their marketing budgets are crazy…

As a product optimist …. my point is that advertising should only be needed to get the user to buy first time…after that the product should ensure repeat purchase … if you need to advertise for repeat purchase as well then its not really a greta productyeah for for iphone … the iphone4s doesnt need to be advertised in a big… just an explatnation of its features on site is enough … rest you just need to spread the awareness that such a proudct is there, you don’t have to “advertise” the way samsung galaxy tab has to…

How can you generate traffic to a blog

Maintaining a good blog, and getting noticed, only takes a little effort though if you know what you are doing. Let’s see how we can increase traffic to your blog;


This is the most important aspect. There are a million ways to get “followers,” literally you can get thousands with little effort, but it won’t help if they are not staying on your page long enough to read something and/or clicking to your site if you are selling something. Google and other search engines know if followers are made up or just clicking your page and immediately closing. Build good content and they will come… and stay.

2.Search engines

Optimizing your content, as you are likely aware by now, is essential. That doesn’t mean spamming keywords however. The trick is to discover the key phrase most relevant to those you want to read a particular post. Use the word or key phrase in the title if possible or within the first sentence of the post, and again toward the end, the last sentence if possible.

3.Submit your blog to search engines and directories

Search engines have what are called “web crawlers” which if you site is public will eventually find it. With so many sites though, this can take quite a bit of time. Submitting your site or blog speeds up the process. Directories don’t have crawlers, so if you want a site like Yelp or others to know about you, you need to submit it.

4.You should DEFINITELY contact other bloggers

Mostly bloggers read blogs, and they read them (or skim them then add a comment) with the sole purpose of drawing attention to their own blog. It’s not the most precise way to market to your target but has become a necessary evil. Comment when you can on other’s blogs, good blogs that have readers you may want, and even better, guest post when you can.

5. Utilize social network buttons

No matter how good your blog is, it will never have as far a reach as Facebook, Twitter or Google +. Adding these buttons allows users of these social mediums to get updated on their social network accounts—which they will check far more often.

6.Guest posting

This is different than adding comments. Once you’ve connected with bloggers, see if you can guest post on a blog that is relevant to your own. Make sure it’s relevant.


There are almost as many forums as there are blogs. Find one that is relevant to your subject matter and post regularly.

So to generate Traffic to your blog, have a great content, which is interesting to read and has got various people coming over and reading.