How to generate word of mouth lead

The Four-Step Plan for Word-of-Mouth Lead Generation

“Here’s the big news,” writes Andy Sernovitz in the book Social BOOM! “It’s not social MEDIA. It’s SOCIAL media. It’s about real people and the conversations they have.” In other words, a presence at online networks like Facebook, Twitter and LinkedIn isn’t enough. To generate word-of-mouth leads, you’ll also need excellent social skills—and here’s how to go on the charm offensive:

Be interesting. Do you tell friends about dull companies, products or advertisements? Do you arrange introductions for people who bore you silly? Of course not. According to Sernovitz, there’s a good way to gauge your word-of-mouth potential. Simply ask: Would anyone tell a friend about this?

Make it easy. Word-of-mouth relies on a simple message—a single, memorable line that people are likely to repeat when describing your product or service. “Anything longer than a sentence is too much,” he says. “It’ll get forgotten or mangled.”

Make people happy. Customers who love your company will enthusiastically share their experiences with friends. “You will get more word of mouth from making people happy than anything else you could possibly do,” he notes.

Earn trust and respect. No one will risk her own reputation by recommending a company with a reputation for iffy business practices. But when you’re known for treating customers, partners and employees with great care, referrals become a no-brainer.

The Po!nt: Like it or not, word-of-mouth marketing is a popularity contest. And you’ll win when you get people can’t resist you, your product or service and your integrity.

SourceSocial BOOM!

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Your company’s blog…it Sucks? It does not have to…

Some brilliant insights from Mark Schaefer, directionally all of these are good recommendations based on facts. If 71% of buyers from the 2011 buyer report from Buyersphere reference blogs as part of the first stage of buying, then it might be a good idea to have one. I talked to few small and big names who have been in to this business from past many years…and this is what they have to say:

1. Our buyers don’t use social media and alike: Well with over 750 Million people on facebook, there just might be some of your customers there. Maybe Facebook isn’t the right place for your industry, but LinkedIn is north of 200 million, so there might be a couple of buyers there for you to engage and build relationships with.

2. I don’t have time: If your competitors using social media, you better get time out from your busy schedule…How do they have the time? I guess they make the time, you should too.

3. We don’t have that much content: Really? Talk to your own CEO, talk to your customer, have their pain points and the mitigations on your blog, how about placing the call which that customer made yesterday evening, when your products did a wow for him…As marketers and product folks we are writing all the time, but if you don’t have content – ask others in your business. Who? People in development, support, professional services or wherever..you must be having many smart people working for you…

The Average Facebook Post Lives 22 Hours And 51 Minutes

This is by far the best article which gives you an insight about the average times a Facebook post is seen in your News Feed, which has a significant impact on the effectiveness of your content and re-call behavior of the post. Please visit: http://www.allfacebook.com/facebook-post-2011-10

From the same post…

In terms of your ROI from your post on Facebook you should always take in to account the fact ‘how much time’ it is to be seen by fans. But every post has a limited lifespan.

This is the time, your fans see the post in their news feed and may like or comment. But after a certain point, Facebook stops showing the post in their news feed.

For complete article please visit: http://www.allfacebook.com/facebook-post-2011-10

As from PageLever

 

The chart above, using data from the advanced Facebook page analytics company PageLever, shows that for pages with large fan bases, the shortest post lifespan was 11 to 13 hours. The longest is 50 hours, which is over a weekend.

The ‘impressions’ are a much reliable way as they get updated in an irregular way. Likes are much more reliable, and tend to happen in larger numbers than comments. So likes are the best metric to watch for post-die-off.