Consumer Insights

Checklist for the 2011 digital marketer

  • How well do you understand the target customer for your products and services?
  • How have market conditions affected purchase drivers for your target customers?
  • Have you found the right balance between competing on price versus relying on brand loyalty?
  • Are you leaving money on the table by focusing too heavily on discounting?
Credits: Experian Marketing Services

Experian Marketing Services

Let your customer guide you

While Joe Kennedy’s old adage still holds that “when the going gets tough, the tough get going,” in the digital world, to be successful, the tough also need to get smarter by understanding their customers and how external forces such as economic turmoil alter purchasing behavior.

We will be talking about Consumer Insight in the coming few days. The facts and figures have been taken from “Experian Marketing Services” and further analysis of these facts has been done here.