2013 has been an aggressive, fast paced, innovative and a year of Collaboration! 2014 seems to be taking a cue from it and moving on a rapid path of exciting Enterprise Social Media; Cloud, and mobility. Talking about the various trends which we may see in 2014; here is my list of few trends which we may see in coming year!
Content Marketing: 2014 set to see a major revamp in the way marketing is done.
Brands need to act more as publishers; grabbing the attention of customers will become more and more tricky and good content for sure is going to be one way of doing so… This communication should educate consumer about the brand, and its strategy. Today consumer interacts online with brand, they read the content, they read articles, content that appeals to them, which educates brands on the type of content that is relevant and important to their prospects. These insights can provide valuable input for brands to device their strategy and communication!
The Data...and it's Big Data
We have data, and then we have huge data…and now we have BIG DATA! Lots of news around this, and this for sure will continue to exist for major part of 2014.It is estimated that the volume of data produced is expected to be ~44 times greater in 2020 than it was in 2009. Phew! That’s massive…. Let’s understand why this is important: First thing to realize is: From where this data is coming? This data is coming from? Data that we are talking about is from all corners, be it customer feedback, the way they interact with your product / services; what your competitors are doing, how are the y doing; and where you stand in all this… This is huge data, and with this come problems of doing a comprehensive analysis of customer preferences, transaction backgrounds, online interactions; analysis of competitor moves, and their strategy etc. Data Analytic, and various tools which are provided in the field, are there to stay and in fact will continue to improve! Data will be analyzed by marketers and use the insights from big data to measure and impact customer engagement, customer retention and loyalty, and marketing optimization/performance.
Images: We Love them...so we love Instagram!
We all love to communicate, and primarily the mode of communication has been words…but 2014 will be a change…2014 will witness communication happening around Images… It’s a fact that posts with images get more responses, likes, comments and shares. Users surely want to communicate by showing rather than telling. The 140 characters; will face a bigger challenge from images…and hence I feel images are going to rule; and rule in big sense!
Crowsourcing: The Social way
Crowdsourcing is an exercise or a practice, by which you can obtain a service, content, or an idea by reaching out to large group of contributors, rather than individuals or employers…
Threadless.com is one such example; crowdsourcing is less expansive and more focused. Let’s see how ‘Porsche’ utilized the crowdsourcing:
I don’t know about you, but I for sure am not in a position to afford a Porsche anytime soon. The company also Understand this and think similar for about a significant percentage of their fans.
So here’s an idea, why don’t you let them help design the ultimate fan car? Well; they did come up with this brilliant idea of crowdsourcing this deal!
“The campaign started on Feb. 4 with Porsche asking “the best expert panel in the world: our fans” to choose an exterior color. The post resulted in nearly 16,000 likes and 1,200 comments, with Aquablue Metallic winning the most fan support.
Similarly there are other campaigns which ran around the crowdsourcing; which is sure to get a huge hit in 2014…
We will continue to explore further trends in our next post…