TweepsMaps : An excellent concept to see your brand reach

Name: TweepsMap

Quick Pitch: TweepsMap provides a visual, interactive map of your Twitter followers by country, state or city.

Genius Idea: Measures the effectiveness of Twitter campaigns by analyzing the locations of your followers.

Knowing where your Twitter followers are located can not only feed your curiosity, but it can also help you measure the success of your social campaigns. Here comes, TweepsMap which links to your Twitter account, analyzes your followers and provides a map or chart that shows where they’re located by country, state or city.

The genius app was Launched in October, the tool helps Twitter users learn if their campaign is successful in a targeted region. For example, if your Twitter campaign is targeted toward Delhi, India residents, TweepsMap helps you see how many of your followers are actually located in Delhi, India.

“One of the most important aspects of a campaign is to measure location to see where your followers are and if they are engaged or not,” says Samir Al-Battran, founder of TweepsMap. “TweepsMap helps you learn whether you need to adjust your campaign to reach your targeted audience.”

After authorizing the TweepsMap API, it generates a color-coded map with Twitter birds spread across it to show the number of followers in that specific location — red birds represent the largest number of followers, and yellow represents the second largest number.

Here is the Slide show which explains the step by step way of activating TweepsMap.

This slideshow requires JavaScript.

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Google’s New Algorithm Update Improves Google’s Chance at Ruling the World 35% more Likely?

Google announced they are rolling out a new search algorithm change that helps make the search results “fresher.” The big news here is that besides for the results being fresher, the results will change for about 35% of all searches.

Caffeine Was Infrastructure, This Is Algorithmic

Fresher results can make for more relevant results, which is why Google moved over to the caffeine infrastructure last year.

Google said:

We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.

35% Of The Searches Are Impacted

That is larger than the Panda update which impacted 12% of the searches conducted.

What type of searches does it impact? Google said:

  • Recent events or hot topics. For recent events or hot topics that begin trending on the web, you want to find the latest information immediately. Now when you search for current events like [AdTech Conference NY], or for the latest news about the [Cricket WC 2011], you’ll see more high-quality pages that might only be minutes old.
  • Regularly recurring events. Some events take place on a regularly recurring basis, such as annual conferences like [ICALP] or an event like the [presidential election]. Without specifying with your keywords, it’s implied that you expect to see the most recent event, and not one from 50 years ago. There are also things that recur more frequently, so now when you’re searching for the latest [NFL scores], [dancing with the stars] results or [exxon earnings], you’ll see the latest information.
  • Frequent updates. There are also searches for information that changes often, but isn’t really a hot topic or a recurring event. For example, if you’re researching the [best slr cameras], or you’re in the market for a new car and want [i40 Reviews], you probably want the most up to date information.
Issues:

Twitter : Sorry you still can’t get freshest info:

The situation with Twitter is still not clear. The largest amount of “fresh” information on the web are tweets. Despite the growth of Google+, the volume of tweets happening far eclipses the content there.

Google has been without timely access to tweets since July. It simply cannot crawl Twitter fast enough without receiving the “firehose” of Twitter data to keep up. Today’s announcement does nothing to solve this. Google is only introducing a ranking change, not an indexing change that brings in more tweets.

“Freshness” another way of Spam:

There are potential downsides. Sometimes you do want to reward fresh content. But what’s fresh? If someone simply makes a small change to a page, does that give it a fresh boost? If someone reposts exactly the same content on a new page a day or two after initially posting it, is that fresh? Is when the page was first found define freshness, or is the first modified date used?

As per Google:

Freshness is one component, but we also look at the content of the result, including topicality and quality.

Let’s wait and see how these changes impact the overall SEO market?

Cheers!

Google – New App – A failure or a step towards success?

gmail-fail2

By now you’re probably well aware that Google released their long-awaited Gmail iOS app today, only to unceremoniously yank it from the App Store when people pointed out that it didn’t work. They have simply removed the app while they correct the problem, and that they’re working on a new version to be released soon.

Why don’t they : just keep it. At least for a little while.

We have been seriously waiting years for a native Gmail app, and today for the second time I have been awfully disappointed today (First when I saw the new interface of web Gmail… 😦 ). Even if we set the broken push notifications aside for a moment, the app itself was still… not ‘Google’ types…?

Several people pointed out on Twitter that the app was just a slightly-tweaked version of the Gmail mobile web view that we’ve had been using from ages. Sure, it had some welcome additions, like improved search functionality and the ability to star emails, but it’s still essentially the same old thing.

You can almost forgive the notifications issue — we all make mistakes after all — but what’s with releasing an app that offers little (if any) improvement over what was already available?

Now, I’m sure that Google will fix the problem and issue an fixed version in due time, but what they should really do is put it back in the oven, and leave it in there until it’s better than done. I mean releasing an app without proper QA being done..this is very un-likely of Google…Here is what Google can do OR should do…

  • Fix it! Push notifications: I think this one goes without saying. You can set up your Gmail as a Exchange account to make push work email, but we need a more streamlined solution.
  • Need for speed: One of Gmail’s biggest selling points is that you have so much storage space that you don’t really need to delete emails anymore. But here they should understand this is Mobile…with limited space and features…try scrolling down the mails…you would immediately feel about it being slow…
  • Why don’t you have multiple accounts: I beg to be on minority under this… but I’d seriously argue that there are a fair number of users with multiple accounts. how about using various Google Accounts…with Apps in different situation / Scenarios?
  • Give me some reasons to use it: In short, give us a reason to use it over the web client. This is a chance to really show that Google knows apps and can develop something that’s just as good as their web options….think about this…you have millions of android App running…take a cue from there… 😉
Cheers…

Formula One – Get Lucky at OyeLuckyOye.Com

Formula One, also known as Formula 1 or F1 or Grand Prix is the highest class of single seater auto racing sanctioned by the Fédération Internationale de l’Automobile (FIA). The F1 season consists of a series of races. The result of each race is combined to determine two annual FIA Formula One World Championships, one for the Drivers who are required to be holders of valid Super License, the highest class of racing license issued by the FIA and one for the Constructors.

For the first time ever in India the F1 race is being organized at Jaypee’s Buddh International Circuit (BIC), Greater Noida from October 28th to 30th, 2011.

Want to win these tickets…go ahead and get an invitation at “Invite Me

Google Unwraps Ice Cream Sandwich, the Next-Generation Android OS

Google today launched Android 4.0 the Next Generation Android OS.

After months of anticipation and leaked software screen shots, Google finally unveiled Android 4.0, also known as “Ice Cream Sandwich,”.

The new operating system should eventually merge Android’s tablet OS (version 3.0, aka Honeycomb) with the platform’s smartphone OS (version 2.3, aka Gingerbread). Dubbed Ice Cream Sandwich, the unified OS isn’t an incremental update, but rather a complete OS makeover with changes that range from the elimination of physical navigation buttons to the creation of an entirely new font, “Roboto,” for user interface menus.

Google first teased its Ice Cream Sandwich software update at its annual I/O developer conference in March, seen above. Photo: Jim Merithew/Wired.com

In an example of NFC, if you’re reading an article on your browser, tapping your phone to another Galaxy Nexus brings up the same page on your pal’s phone. And Android Beam communication even extends to apps: As Android product manager Hugo Barra showed off in a live demo, if one user is playing a game of Minecraft on his phone and taps his Nexus to a second Nexus, the receiving phone’s U.I. will spawn a download link for Minecraft on Android Market.

For complete read please visit: http://www.wired.com/gadgetlab/2011/10/android-ice-cream-sandwich-3/

Google Overhauls Docs Presentations and in a better way…

Google has added more than 50 new features to Google Docs Presentations, closing the gap between the web app and existing software offerings from Microsoft (PowerPoint) and Apple (Keynote).

Among the new features added major ones are highlighted here…

Transitions: Create fading and “spicier 3D” transition effects between slides.
Animations: Add animation for emphasis (or playfulness).
Drawings: For building designs, layouts and flowcharts in a presentation.
Rich tables: Now with merged cells and further options for formatting data.
New themes: An array of color schemes and formats have been added to the theme library.

  1. Click the gear icon in your Documents List and select Documents settings.
  2. On the editing tab your settings page, check the box next to “Create new presentations using the latest version of the presentation editor.”
  3. Click Save.

One of the drawbacks of the new offering is that it incorporates technology found only in the newer versions of popular Web browsers–Google Chrome, Safari 5, Internet Explorer 9 or Firefox 4 or newer. You can gain full access to the app’s new features in IE8 if you install Google Chrome Frame on your system.

You also need to be a good speller with presentations, as spell checking hasn’t been incorporated into the app yet. Offline editing is still missing, too.

On the other hand, Google claims collaboration within the app is faster than it had been in previous versions.

Needless to say, many of the new features in presentations have been available in full featured packages like Microsoft PowerPoint and Apple’s Keynote for years, although collaborating in those programs isn’t as slick as it is in Google Docs presentation builder, where you can see exactly what others are working on with colorful presence markers and edit simultaneously from different locations. You can also view a revision history of a project and roll it back to a previous version, as well as chat with others who working on a presentation with you.

If you want to learn more about using Presentations at Google’s help center.

Product Launch Learnings – SPRITE

Let’s see how Sprite launch in 2001 can help us in understanding various Market fundamentals and Research followed by launch principles.

A market segment is a part of a larger market with similar features. In effect these smaller segments contain a set of products that can be substituted for one another. For example, someone who wishes to purchase a Lemon-Lime flavoured soft drink may prefer Sprite, but if that brand is unavailable they can readily substitute it with another similar soft drink.

With the strength of other brands in the Lemon-Lime segment of the soft drinks market it was easy for everyone to guess that new entrants would find it very difficult to gain a significant market share. However, preliminary research conducted by Sprite found that the current lemon-lime brands in the market did not have deep appeal to teenagers, or ‘teens’, as they tended to target families. However, teens represented a large percentage of the Irish population, with increased spending power, created by a strong economy that saw many young consumers with part time jobs.

Sprite’s global positioning is that of a soft drink for teens. Therefore, it was identified that both a volume opportunity for sales existed and that a profitable market niche within the lemon-lime segment could be created. If Sprite could target their soft drink at this sector, a profitable market niche within this segment could be created. A market niche is a sub-section of a market in which a small number of products very closely match the needs of consumers. As a result of this, Sprite initiated a process of market research in order to better understand Irish teens and their needs.

1. Market Research

Market research is a process that links consumers to a company through information and data gathering. The market research process consists of four steps:

1. Defining the Research Objectives

Defining the objective is often the most difficult step in the research process. A poorly defined objective can lead to inappropriate research and a waste of valuable time and money. Exploratory or preliminary research is often required to help define the issue to be investigated. In the case of Sprite, sales figures from other markets indicated that their brand would appeal to young people if the right marketing messages are created.

2. Developing the Research Plan

Having defined the objective, Sprite then created a research plan to help gather the information management needed. Market research information comes in the forms of Primary and Secondary Data.

Primary Data is new information collected by a researcher specifically for the project in hand. This data is often very expensive to gather and may vary in terms of quality.

Secondary Data is information that already exists somewhere else, whether that is inside the company or in an external source e.g.newspapers, magazines, the internet etc. Secondary data is very useful for providing background knowledge to a problem and is used by most companies as a starting point in a research process.

Innovative Focus Groups

For the purposes of Sprite, management decided that the information required about Irish teens could best be gathered by conducting new primary research.

When choosing a research method, Sprite marketing management was aware that an inappropriate choice of research setting would dissuade some teenagers from getting involved.

The target group might feel intimidated or uncooperative if invited to a formal research setting such as an office or hotel conference room. As a result it was decided to create a new and innovative research environment. The aim was to design an informal atmosphere where teens would feel comfortable, speak honestly and have fun.

The setting also had to enable the researchers to gather all the opinions and data they needed through both observations and contact research.

The advantage of this approach was that it allowed great flexibility in interviewing technique. It would also allow a very large amount of
information to be collected at one go. The main disadvantage was the cost of hosting these sessions and the fact that the sample groups had to remain small to be manageable.

3. Implementing the Research Plan

Having decided on an approach, the researchers then invited a number of teens to come and talk with them.This sample of teens had to be chosen in such a way as to represent the wider Irish teen population. In particular, the Sprite researchers were eager to understand the attitude of ‘Leading Edge Teens’. ‘Leading Edge Teens’ are young people who are regarded as trend setters by their peers. These individuals are innovators and are among the first to adopt new fashions and styles. As such, it was important that Sprite understood how to target this group.

The teenagers were asked to bring along some of their personal items, for example, CDs, books or videos, and to talk about them. They were also encouraged to chat about life as a teenager in Ireland. The purpose of these sessions was to allow these young people to ‘get deep’ and to reveal the values most important to them. In this way the researchers attained a very revealing insight into what makes Irish teenagers tick.

4. Reporting on the Results

Reporting is a standard business practice and can cover many areas, for example, financial reporting, health and safety reporting and production reporting.The aim when reporting research results is to identify the most important findings that have arisen. The research conducted by Sprite proved extremely important for isolating the attributes and values of young Irish people. These results, together with findings from other research, could then be used in the creation of an innovative new marketing strategy for the re-launch of Sprite.

We will talk about Marketing Mix in our next article…

*’Sprite’ is a registered trademark of the Coca-Cola Company.