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Category Archives: iPhone

Why no one is paying for my Freemium App?

Having an issue with lower conversion rate for your ‘Freemium Apps’? You’re not the only one! Creating a compelling user experience and meaningful feature is critical to the success of any mobile application! It will not make a difference if you play around with the price or promotion; if users don’t value the experience your apps provide.

As the history goes on to say:it was in March 2006 when Fred Wilson described a business model that involved giving fully featured software for Free. And the term freemium was coined by Jarid Lukin a former director of eCommerce.

As a practice it is a simple concept; where you need to build a great product and give away majority of it for free! With-in the application you will have some built-in hooks’ that would lead customer to purchase something – a digital good, better experience, a locked feature, or say a unique level! 

Ever wonder why would a bank give you an app for ‘Free’? Or why is it seamlessly so easy for you to purchase a ‘Paid’ version of Dropbox? As an app developer how you can make your users convert from freemium to a premium version of your App without forcing them to do so!

Free

There are few things as app developer you should keep in your mind…

What you are giving away for free has to have a fantastic UI design as well as some value.Customer care about what are they getting for free…and the value it provides for them. Just giving anything for free and in turn expecting them to pay for more feature will not work!

Let’s talk about Evernote; they have close to 100 million+ users, and only 3.5 % of users are actually paid users. The conversion rate is very small but if you think in the context of 100 million; it is in fact huge! So why is that Evernote is successful? 

Realize this: Evernote > always had a search option. You could search for documents and it is beautifully designed; however, with the premium version to get to search within the document…now that is a real good need! The question that comes in the mind of a user who is using a freemium app,

“what if I can search with-in documents”

Free

This is where seamless transition happens, Evernote is not selling you something new, it is just an expanded version…as a developer or product manager for the app you need to entice some one; and then capitalize on the desire! And that is where you can leverage freemium to generate revenue!

Apart from creating a great product which generates revenue, it is to build something that people come back…

Another example is of Dropbox; why would you convert? You always had free storage…at your disposal, but there is a need for more…and that is where you ask a question to ‘Virtually’ yourself and App; how can I get the more storage? And this is where the Premium helps you!

Measuring the Usage and not just Download!

You need to understand that just because your app is a free to all, and scores huge number of downloads; doesn’t always mean that it is being used! You need to have very very targeted effort on Average Weekly/ Monthly/ Yearly usage, and not jus the downloads. User should care enough to use, come back and see the value in your App.

As a product manger for these apps you should think, and think on What if terms, you should know what questions user could be asking themselves? What are the use cases for premium apps.

This is absolutely clear that in App business you are talking in currency, and one of them is “Currency of User’s time” : If your app can make the first impression, for the first time; and for freemium it is very important, that is the initial sell. And once this is done, you need to make it a part of their pattern, day and / or week. From there you should then use the hooks that allows the user to willingly pay you for usage…this way you create a natural balance to use!

And also you end up closing the gap between use and Pay!

Your users should not even feel like it is a conversion, for them it should just be extending what you’re doing
Introducing a new feature…I am searching now, I can search more [Evernote]…I am dropping more[Dropbox]…

Are not you seeing a great pull from users…it is so much pull from them…this is not just selling…you should find that sweet spot, where there is no friction…

Another important point is Price! 

There is always a threshold of price like say for games they are almost always charged at USD 0.99 or say INR 99 etc..There is always a mental threshold for mobility…which says anything accept very low!

Pricing is a strategy…for Evernote it is USD 40 for a year, and this is a mental threshold, for one user USD 40, and for 3.5 million…whooo hooo! This is huge! 

Why don’t people convert? You only have the answer for this!

Because your app doesn’t make things easier for them…once they wanna buy its a huge trend in favor of you! You have to make it very simple…have an option feedback in case something goes wrong if you are using a security code, let user know what does that mean…use less of abbreviations which your user staff may know, but your users may not! Don’t make it painful for them. Since you’ve got the value proposition, now you need to make experience of buying simple…for example don’t ask for Credit Card again and again!

How do you promote to let people know that there is a paid model?

This is immensely important, as you really don’t want to stick it in to their face…It is very critical for you to not to interrupt users in the middle of a task! Users really do’t convert when the real value is hidden behind the ‘Paywall’

Make your App and the experience associated with this app so beautiful that you create get big community, and in turn the community advertise for you! This is pretty obvious but at times the focus is so much on the conversion and getting business value out of the app, that you almost forgot that app needs to have a great user experience.

I would end it by saying, why is that a bank gives away the app for free..? Simple since its the app which is a front end for the services they have to offer, and in turn it only increases the business for them.

Some times let it be free, it can be a front end for your customers!

 
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Posted by on January 17, 2014 in iPhone, Mobile Applications

 

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Designing Applications for Kids…Mobile Apps…

This is an amazing article which talks about ‘Designing Apps for Kids’; a great insight by UX Magazine.

Here are some suggestions for designing and devising apps for children to help ensure the apps are correctly used by preventing some common design issues.

THE SPLASH SCREEN

Kids at preschoolers (ages two to five), do not quite grasp the concept of patience, especially when it comes to digital devices.

A splash screen that takes more than ten seconds to load will give rise to comments from kids such as, “Mommy, it doesn’t work.” They will get frustrated and lose their patience the first time they use the app.

Splash screen

The Splash Screen for The Fantastic Flying Books of Mr. Morris Lessmore

Even though The Fantastic Flying Books of Mr. Morris Lessmore is an amazing app for young audiences, it takes between 24 and 28 seconds to load. But the soothing splash screen music keeps kids calm while the app finishes loading.

A splash screen is certainly necessary, as the app content needs to load before it can launch. But we should offer alternatives to this loading process to entertain kids while the app is loading; a puzzle or perhaps an animation could fill out this “waiting” process.

THE HOME SCREEN

An app’s home screen is generally not useful for children between one and three years of age (this changes from age four onwards). These children cannot read or write and do not yet know how to make the best decision when presented with several options.

In a usability tests we have noticed, for instance, that if a child wants to restart or resume a game, story, or activity, the child will not tap on the back button, which is designed to resume the game or revert back to the home screen. The majority of children press on the iPad’s or iPhone’s home button, causing the app to exit, and then look for its icon and launch it all over again.

This means that apps aimed at children between one and three years of age should immediately launch when they are opened, with no home screen or any other interstitial screens.

Kids Song Machine

Kids Song Machine: A clear example of a simple and straightforward start screen.

For an app aimed at children aged three and above with different options to choose from, a plain and simple start screen can be used.

It is best to use very few buttons (three or four at most), maximize the size of the target tappable areas, and create the sensation of clicking so it feels like they are physically clicking on the buttons, which can help prevent possible mis-taps.

Alpha Writer

AlphaWriter by Montessorium home screen only has two large tappable areas with clear, concise, and meaningful drawings for children from ages four and over.

The Settings

This is recommended settings buttons, as children often tap them accidentally. If an app has settings that require frequent configuration, they should be designed to be so simple that if the child accidentally changes them, it will not greatly affect the app’s performance.

The Wheels on the Bus app features a button on all screens to change the language or the song, or for kids to record their own voice. Even though children constantly touch them, these types of settings do not affect or determine the overall performance of the app. It is a good example of a non-intrusive setting.

Wheels on the Bus Settings

Settings of the Wheels on the Bus

From our perspective, settings are a function for parents, not for kids, so this is recommended to put them in the device settings panel. Configurations can be made according to each child’s needs in the Applications Installed section. The frequency of and room for error can thus be reduced.

Interaction Design for Kids

Think big! Think enormous!

Look at any child’s toy truck. It’s enormous. And look at jumbo construction sets for preschoolers for instance; there isn’t a single small piece. Between 18 months and three years of age, children develop fine motor skills, so bigger is always better, particularly when it comes to designing apps.

Kids are drawn to large objects, especially if they are simple and easy to recognize.

Abeja on ABCKit

The “A” from “Abeja” (on Spanish) feature in the Know section of ABCKit for iPad

It is also observed a two and a half year old boy call the ABCKit app for iPad, “A de Abeja,” because the first thing he would always see and select on the screen is the first letter of the alphabet in the “Know” section of the app.

Easy tasks

Creating and developing easy tasks is the key to a successful app for kids.

Audio-visual enhancements that kids need in order to interact with the app should be obvious in the majority of cases, although, the sudden discovery of hidden features prompts kids to play and arouses curiosity in older children. This sudden discovery enhances the joy that preschooler kids need once in a while to delight their curiosity in fun ways and make them notice that there still some hidden areas waiting for be discovered.

Toy Story for iPad

Toy Story for iPad

In Toy Story for iPad, small details such as the glowing light in the middle of the image give kids a clue that they can tap on the image and release new actions, such as hearing the voices of the characters or watching a short clip from the movie.

And even though designing to make tasks easy is nothing new to UX designers, in the case of children using tactile devices, ease-of-use rules and practices must be simplified and re-interpreted. When it comes to develop an app, not all of the patterns defined in guides like Touch Gesture Reference Guide can be followed. For instance, when a child holds an iPad with both hands, usually his fingers are touching one of the corners. When the child tries to tap another part of the screen to activate an action in the app (e.g., move an object, turn the page, etc) the application may ignore the action. This happens because the device interprets child’s hand holding the screen as a long tap, and does not execute the action being requested with the other hand.

There is a high probability that kids will unintentionally constantly touch the screen to hold the device, or will simply put their hands on it. Apps for kids should be much more forgiving with these types of gestures in order to function properly.

Challenge and reward

Kids respond to being praised and rewarded; positive words give them self-esteem and let them know that they are doing something well.

Games and challenges should offer positive feedback to let kids know they are moving forward. A clap, a word of appreciation, or just a smiling face indicating success will make the child happy.

Alphabet Phonics

In the ABC Alphabet Phonics for iPad app, every time kids tap on the correct letter, the app encourages them with phrases of positive reinforcement such as “Good Job” or “Awesome.”

Kids get bored with apps very quickly. Unless they feel entertained or are challenged to win a game, they just switch from one app to another.

It is very difficult for children between two and three years of age to follow a game. They expect to be guided by the app, and expect that every time they touch the screen something will happen and, in general, they have no interest in competition. Children between four and five years of age enjoy challenges, are focused, and can have a lot of patience if an activity is stimulating enough. They like the feeling of being challenged.

Children six years onward strive for perfection; their idea of fun is winning. They do not simply want to achieve the goal, they want to achieve it first, make no mistakes, and do it better than their peers—they want to be number one.

Perfect F on ABCKit

During our tests with ABCKit, kids aged five and a half and over would trace the letters again and again if they were not happy with the result.

Educational or Recreational?

As per opinion, apps for kids should be both educational and recreational; one does not exclude the other.

It is long-proven that learning should be fun for children. Fun develops the child’s innate ability to comprehend while learning because the fun enhances the natural curiosity that all kids are born with.

When children (and grownups, too!) do something for fun, they will do it a thousand times just for the joy of it, and that’s when learning happens. This is learnt and comprehend when we’re repeatedly exposed to specific stimuli and information.

Fun and learn should be always in the same context; if not, learning stops being natural (and fun), and it becomes merely teaching.

 
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Posted by on November 8, 2011 in iPhone, Mobile Applications, UX and Usability

 

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HEY SIRI… WHO’S YOUR DADDY!?!?

This is sooooo veryyyyy….coollll…..

 
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Posted by on October 18, 2011 in iPhone, Product Reviews

 

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California Declares Oct. 16 Steve Jobs Day

California’s governor has chosen a day to dub as Steve Jobs Day: Oct. 16, the same date Apple will hold a memorial at Stanford University.

In a tweet sent to his more than 1 million followers Friday night, Gov. Jerry Brown said, “This Sunday will be Steve Jobs Day in the State of California.”

Jobs died Oct. 5 and was buried two days later during a small private funeral. Since his passing, the world — including U.S. President Barack Obama, Microsoft’s Bill Gatesand Facebook’s Mark Zuckerberg — has mourned his passing and celebrated his achievements.

Several memorials also have cropped up to honor the man who co-founded Apple with Steve Wozniak. The New York Times reported Friday night that Oct. 16 also will be when Apple holds a memorial for Jobs at Stanford University for “prominent Silicon Valley executives.” Jobs famously gave a commencement speech at Stanford in 2005.

Previously, Apple announced it would put on an employees-only memorial on Oct. 19 at company headquarters in Cupertino, Calif.

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Photo by Jehangir Irani
Photo by Sonali Shah
Photo by Robby Grossman

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Posted by on October 15, 2011 in iPhone, Steve Job

 

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What’s So Great About Siri?

What’s So Great About Siri?

Apple announced speech recognition for the next iPhone. Big deal. Android’s had it for more than a year. Apple is just playing “catch-up” and the feature’s not really earth-shattering anyway. Right?

Wrong. Everything in that opening paragraph is wrong, except the sentence that reads “big deal.” Siri is a very big deal, the biggest of deals.

In fact, Siri is the most important thing to happen to mobile in this decade so far.

Siri naysayers fall into two camps: 1) those who say it’s no big deal; and 2) those who say Android has had it since August. Both classes of naysayers are wrong.

Siri is a Very Big Deal

Siri traces its lineage directly back to the largest artificial intelligence project in history, the Pentagon’s CALO project. CALO stands for “Cognitive Assistant that Learns and Organizes,” and the project involved over 300 of the world’s top researchers in various aspects of A.I.

The entire Pentagon project was headed by Adam Cheyer, who is now director of engineering for Apple’s iPhone group.

Speaking to MIT Technology Review, Adam Cheyer said that CALO sought to integrate “dialog and natural-language understanding, vision, speech, machine learning, planning, reasoning, service delegation and integrate them all into a… human-like assistant that can help you get things done.”

He described the Siri project as seeking to do the same thing in a consumer product. In fact, for the past four years, Cheyer and his team have been focused on optimizing the parts of CALO technology that can execute from a powerful cell phone and be usable by millions of everyday consumers. For the past year and a half, they’ve been working hard to integrate Siri technology into the iPhone OS and application set.

It’s not “voice recognition.” It’s artificial intelligence. And A.I. in your cell phone is a very big deal.

Siri Is Not Like Android Voice Actions

Android Voice Actions is great technology, and is widely used by many Android fans. But it’s not really in the same class as Siri.

Android Voice Actions offers a very solid and capable voice recognition engine that’s on the high-quality end of the spectrum among the wide range of similar products and services that have been around for awhile.

Like all existing voice-command and dictation products, it requires you to say a relatively narrow range of commands or it won’t understand you.

Siri, on the other hand, will be unlike anything anyone has used before. You can say things that technically or literally have nothing to do with what you mean, but Siri will in many cases figure out what you mean based on context, history and artificial intelligence designed to understand regular human speech.

For example, if you want to set an alarm for your nap, just say “wake me up in 20 minutes.” If you want to know what meetings you have scheduled for later, you can say, “how does the rest of my day look?”

These inputs specifically reference neither the application to be used nor the information desired. Yet Siri understands.

As humans, we take the understanding of such comments for granted. But getting machines to understand such tricky phrases is the Holy Grail of artificial intelligence.

Even more human-like is that once you’ve got a conversation started with Siri, it can understand requests that are even more cryptic. For example, you might ask: “Are there any top-rated Italian restaurants within walking distance?” If Siri replies, “no,” you can say, “how about Mexican?” Siri interprets your input in the context of a conversation about top-rated restaurants within walking distance.

Android Voice Actions can’t do anything like this because it’s voice command software, not artificial intelligence.

Siri sometimes gives you web search results, sometimes takes actions for you and sometimes controls the applications on your iPhone.

But Siri also answers questions, thanks to brilliant Wolfram-Alpha integrations. You can ask random questions like “how many kilometers in 30 miles?,” “What time is it in Paris?,” “how many octaves on a piano,” or “why is the sky blue?” and Siri will just give you the answer. Not a web page. An answer to your question.

What’s the Greatest Great Thing About Siri

But the greatest thing about Siri from a historical and cultural perspective is not that it’s artificial intelligence. It’s that Apple via Siri will make A.I. a mainstream, everyday reality.

The reason is that Apple is baked Siri right into the core experience of using the iPhone. And also Siri is designed for mainstream, everyday use in a way that just about everyone will find compelling.

By mainstreaming, we mean the process of taking something that’s on the fringe of human culture, and making it an everyday part of life for a vast number of people.

Edison didn’t invent the lightbulb. He mainstreamed it through product design and marketing.

Ford didn’t invent the automobile. He mainstreamed it through cost reductions and marketing.

We remember the mainstreamers because these are the people and companies that put technologies into every day use for everybody.

Google Voice Actions isn’t artificial intelligence. But it is an effective way for users to use voice to do things they would otherwise have to do with typing and touching and navigating through a visual interface.

However, the Android tool isn’t taking voice command mainstream. A lot of power users use it. But your mom will use Siri.

And One More Thing

iPhone 4s may be the first-ever phone to support Bluetooth 4.0, an ultra low-power technology that does a neat trick: It can wake devices up.

Combine this wireless capability with Siri, and you’ve got some interesting uses. For example, you can imagine a super long battery life wristwatch that stays asleep unless you touch it for the time, or when Siri wakes it up with some incoming information. And, of course, you’d talk to Siri by talking to the watch, while the phone is in your phone or purse.

You could also imagine a special-purpose desktop microphone that wakes up your iPhone when you talk, enabling a Star Trek experience of just talking without pushing a button, and getting responses back from the Enterprise’s, I mean iPhone’s, A.I.

So let’s be very clear about what Siri means for the human race. Siri represents the dawn of a new era in human-machine interfacing, real artificial intelligence for the masses.

No, it’s not perfect. Apple took the rare step of calling it “beta.” And no, it’s not the super advanced kind of A.I. you see in science fiction.

But it’s also not finished. The iPhone 4s’s Siri is just the beginning. Future versions will become ever more sophisticated. Google, Microsoft and others will come out with their own A.I (in that order).

So when you get the chance to finally talk to Siri, be nice. Siri is a very, very big deal, and unlike anything that has come before. It represents a new era in computing. And it will definitely get everyone talking.

Source Cult of Mac.

 
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Posted by on October 8, 2011 in iPhone

 

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Live Blogging – Apple iPhone 5 Announcement

11:38AM – Tim: “Thank you very much.” He’s out, we’re done!

11:38AM – “When you think about it, only Apple can bring all these things together in such a powerful and integrated experience. I am so incredibly proud of this company and all of the teams that work so hard to bring the innovations you’ve seen today to reality.”

 iOS 5, iCloud, iPhone 4S, Siri… “when you look at each of these, they’re great, fantastic, and industry-leading. But what sets them apart and puts them way out front is how they work together so well.”

2:35PM It’ll hit US, Canada, Australia, the UK, France, Germany, and Japan. In the US it’ll be Verizon, AT&T, and Sprint!

2:35PM Pre-orders for the 4S start this friday, the 7th. Available on October 14th.

2:32PM We’re still waiting for the big info: price and availability. Will this phone hit every carrier?


2:34PM Yes, that’s with carrier agreement.

2:34PM Phil’s back. Black and white versions 16GB: $199, 32GB for $299, 64GB for $399.

2:31PM More demonstrations of Siri, including a guy booking meetings while running, Siri warning that he has a conflict. Meeting moved, dude didn’t even have to lose his stride. Now you can even work while you’re working out.

2:29PM “We’re really excited about the iPhone 4S.” They’ve made a video to show it off. Yeah, it’s commercial time.

“Thanks Scott, that is the coolest feature of the iPhone 4S. Siri does dictation — now whenever you see a keyboard, you’ll see a microphone. Talk to Siri, tap done, and in the blink of an eye it comes back with your text. Speak with your natural lanuage.”

2:22PM “Search Wikipedia for Neil Armstrong.” Suddenly, the world’s greatest American is up on screen, looking like a man’s man in his space suit.

2:21PM Siri always remembers.

2:20PM Siri automatically creates a text message and asks if he wants to send it off to Phil. Note that Scott didn’t need to say Phil — Siri remembered.

11:47 pm “What time is it in Paris?” Siri responds: “The time in Paris, France is 8:16pm.” Siri also brings up a live clock.

11:46 pm “You can ask Siri about the weather ‘what is the weather like today?'” Siri: “Here is the weather for today.” Big cheers for that..

11:15AM – Demo time for Siri!

11:14AM – Siri: the intelligent assistant to get things done just by asking.

11:14AM – “For decades technologists have teased us with this dream that we can talk to our technology. But it’s never come true! It’s such a let-down! What we really want to do is just talk to our device!

11:10AM – 1080p, real-time video image stabilization (yes!), real-time temporal noise reduction. Video demo time!

11:09AM – Next: video recording. “We take stunning Hd video, and for the first time, 1080p video.” Applause.

11:07AM – Other phones take 2-3x longer to shoot. “What do Droid Bionic customers have to do between taking pictures? Get coffee?” Yaburnt.

11:07AM – 2-3x longer. “What do Droid Bionic customers have to do between taking pictures? Get coffee?” Yaburnt.

11:06AM – Oh, and Phil almost forgot to tell us about the Apple designed ISP, which enables stuff like face-detection and auto-white balance. “And that chip takes super fast photos. What do we mean?

 five

11:06AM – “We have an amazing lens system, lens elements. It’s now a really wide f2.4. Compared to most point and shoots we can let in a lot of light.”

11:05AM – “CMOS backside illuminated sensor — gets 73% more light than the iPhone 4 sensor, and 1/3rd faster. On top of that, we place a high-end IR filter for greater accuracy and uniformity.

11:04AM – “What’s the new camera on the iPhone 4S like? It starts with an 8 megapixel sensor.” (It’s not the hardware, it is the software…that is needed…)

11:04AM – Camera system. “The iPhone 4 has already surpassed every other camera out there on photo sites. We set our sites on competing with many great point and shoot cameras.

11:02AM – Next: a worldphone!

11:02AM – “Where have I heard these numbers before? This is what our competitors call 4G… the iPhone 4S is just as fast as all of these phones, even faster in real-world use.”


11:01AM – Data can now download up to 2x as fast. Theoretical max performance used to be 5.8 up and 7.2 down — now doubles to almost 14.4Mbps down

11:01AM – Second, wireless system: “Our engineering team has worked really hard to advance the state of the art that’s never been done in a phone before. It can now intelligently switch between two antennas between send and receive to make even better call quality. (Because no one ever needed to…)

11:00AM – Schiller back: “You’d think if you put a CPU like that you’d sacrifice battery life.” Increased to 8 hours talk time, damn! “Fantastic battery life.”

10:55AM – “Dual-core CPU, 2x as fast at CPU tasks. Also dual-core graphics. Up to 7x faster in the previous iPhone. One area you really see it scream is in games.”

10:54AM – “As you’ve heard, it’s the number one smartphone in the world. People have been wondering, how do you follow up a hit product like the iPhone 4?” The iPhone 4S.

10:54AM – “Next, iPhone. It’s a breakthrough device.” Here we go!

10:54AM – iPod touch: now with iOS 5 and iCloud. Now comes in black and a brand new white version. It’s been priced at $229 for 8GB, now it’s $199. A key price point

10:50AM – It comes in 7 colors, now the iPod nano is 8GB for $129, and 16GB for $149. Available today.

10:49AM – “We’ve improved the fitness experience as well. Right out of the box, you can go on a walk or a run as well without adding sensors or devices.

(All OLD STUFF…with bigger icons…)

<<< The iPods we make are the best iPods we make…>>>, come on guys…something new…

10:42AM – Set location sharing blocks of time — “at the end of the day, location sharing stops automatically. Easily locate friends and family, temp sharing options, simple privacy controls…

10:41AM – “What if you could find your family and friends? Today we’re launching a new app called Family and Friends.” Foursquare, you ready?

So far this is only review…come’n guys move ahead…

OCT 12:

10:36AM – Free update, available October 12th! Finally a launch date

10:33AM – Next up: Safari. “We’ve added a number of things, including Reader. We take the story on the page, we format it perfectly on the device, it’s all loaded so you can just scroll through and read it.”

10:31AM – Camera: home screen shortcut — which I do indeed love — and HDR. But will Apple fix the extreme camera slowness in iOS 5? You know what I’m talking about

10:26AM – “We’ll affix Apple designed postage to the card.” Of course you will! $2.99 in the US, $4.99 anywhere else. Oct 12th.

10:25AM – “We’ll print it on high quality 100% cotton paper.” Nice! They’ll print it and mail it — push notification on mail delivery through USPS. “Very cool.” Applause. Hmm, paper. Okaaay

GREETING CARDS!!!!Bye Bye…

10:24AM – “Apple has paid developers more than $3b.” New app today: Cards. “Create and mail beautiful cards right from your iPhone or iPod touch.”

10:24AM – “All of these together makes the App Store the number one store for downloading apps. Customers have downloaded more than 18b apps. And it’s accelerating. They’re downloading them at a clip of more than 1 billion per month.” That is pretty insane.

10:23AM – Forstall: “already, more than 500k apps in the app store. More than 140k of these are made specifically for the iPad.”

10:19AM – “The customer satisfaction ratings show a 95% score in a recent survey. They’re showing up everywhere. In schools they’re helping kids learn in amazing new ways. … every state in the US now has an iPad deployment or pilot in place today.” Wow.  

http://live.gdgt.com/live-apple-iphone-5-event-coverage/#sort=desc (This post is brought to you by) 


10:18AM – “We believe that over time all phones become smartphones. This market is an enormous opportunity. That’s iPhone, more coming up on iPhone.” Chuckles. Next: iPad.

10:16AM – “That momentum is far outpacing the industry. It’s not just consumer, 93% of the Fortune 500 are testing or deploying the iPhone. It’s consistently rated #1 in every customer satisfaction ranking I can find.”

10:15AM – iPhone: “What’s amazing is that the iPhone 4 has sold over half of our total iPhones sold in the entire time we’ve been selling iPhones. It’s the number one smartphone in the world.

10:15AM – “You can’t talk about music without talking about iTunes. We started 8 years ago, we had 200k songs in our music library. We now have 100x that many: 20m songs. It’s now the #1 music store in the world, with over 16b song downloads.” He called it mind-boggling, and yeah, it kind of is. A couple years ago they were still contending with Walmart and Target and Tower.

10:14AM – “To put that in context, it took Sony 30 years to sell 230k Walkman cassette players. The MP3 market is a mature market, and the iPod is still a large and important market for Apple. We’ve sold 45 million iPods in the last year ending in June. What’s more encouraging, is almost half of those are going to people buying their first iPod.

10:13AM – “Across the last ten years the iPod became the number one music player in the world. And in the US the market share has been above 70% for a very long time. Over that period of time we’ve cumulatively sold 300m iPods around the world.” Damn. That is a lot of iPods.

10:12AM – “For those of you that have followed Apple for a while remember that it wasn’t too long ago that this number was in the mid single digits.” Yeap, that number has a long memory. “We have an incredible ceiling here, and a long way to go.”

10:11AM – “Every single quarter for 5 years the Mac has outgrown the PC market! We are now approaching 60 million users. In US retail Macs are now selling in about 1/4 PCs in the store.

10:08AM – “Our products are at the core of what we do, and are responsible for the momentum we have.” Reviewing four product groups, starting with Lion.

10:05AM – “This is our largest store in Asia, and it seta record by welcoming 100k visitors on opening weekend. We thought we’d done well by welcoming 100k visitors in LA in the course of one month.”

10:04AM – “It’s an extraordinary time to be at Apple. No more is that evident than at our retail stores.”

10:04 AM: “Today we’ll remind you of the uniqueness of this company as we announce innovations from our mobile OS, to applications, to services, to hardware, and more importantly the integration of all these into a powerful, simple, integrated experience.”

And here’s Tim Cook. We are a go

Oct 4th, 2011 @ 10:30 PM

Here we go…this is it!!!

Let me take you through the live experience of iPhone world…

People turning off their phone, as per Apple’s request. Even though they’re at home. Just trying to be courteous, you know?

Oct 4th, 2011 @ 10:27 PM

Have a look…phew…1Million users…

Oct 4th, 2011 @ 10:18 PM

This is so very insane…someone may lose her/his job today…

Oh, somebody who works at the Japan Ginza-district Apple retail store (or maybe more likely on Apple Japan’s website) is about to be losing a job today.

<<http://live.gizmodo.com/>>

Oct 4th, 2011 @ 10:16 PM

Apple’s Japanese Site Outs iPhone 4S with October 14th

Launch

Here is the latest, well…this will be called an iPhone4S –

Oct 4th, 2011 @ 10:00 PM

Live Event starts in few moments from now…

This is live…and this is live from India…Apple launching iPhone – 5…we all love this…and we all hate this too…but we can not live without this…this is iPhone for you…

Yesterday AppleAnnounced that the iPhone 5 event is going to be held at Apple Town Hall Auditorium in Cupertino Calofornia.The event will be conduct at 10:00 AM PT.The fifth generation iPhone launch with the new iCloud service and the iOS 5 operating system event will also be the first major product announcement by Apple’s new CEO Tim Cook.

BREAKING: The weather is very pretty in Cupertino today! Standing outside in line will account for approximately 50 percent of the total annual vitamin D intake for most of the tech press at today’s event.

Image courtesy Wilson Rothman/MSNBC.com  

http://www.engadget.com

http://live.gdgt.com/live-apple-iphone-5-event-coverage/#sort=desc

 
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Posted by on October 4, 2011 in iPhone