Great Products are a result of a design process which understands that users should get two essential values out of a product.
1. An emotional value (“Wow! I love my iPhone”)
2. A utilitarian value (“A mobile phone…wow, now I can call my friends from anywhere!”).
These are linked so closely with each other that you just can’t have one, without having at least ‘One’ other one!
Now question comes how do you deliver the Emotional and Utilitarian value? Well there are three ways (Which again are related);
The product looks good, is “fun” to interact with, has smooth transition, a “clean” layout, is symmetrical, feels “professional”, and has a “cool” factor associated with it, etc.
It just does things I really value. For example, I value that I can scan my laptop for viruses, though I find it extremely hard how to do so, but I do value that I can do this!
The way functionality is delivered. Is it effective, efficient, satisfying, and simple?
Majority of the IT companies, and now even the mobile companies focus on the utilitarian value of a product, and the functionality of the product.
They are forced to sneak in as many ‘Functionality Feature’ in a release as they can; since this is the way ‘Success’ is measured for them.
Apple never re-invented the features of a Phone! They just made the experience beautiful!
On the other hand Samsung did the opposite…adding features [primarily of very less usage] will give them success in short run…but the way experience is delivered – it’s a Steve Baby!
I mean its tough for companies too, cut throat competition, a mindset, which puts more emphasis on ‘Features’ and less on ‘Experience’; the companies are forced to follow the path!
A great product delivers a user experience that combines aesthetics, functionality and usability to meet both the user’s emotional and utilitarian needs. So next question is
How do we do it?
I would call it a ‘Fiver’
Expertise – Have in house expertise, or call upon Expert!
Techniques – Use Appropriate techniques!
Leadership and Culture – Appreciate value of UX from business point of view!
Processes – Define processes!
Perspective – Apply principles and process in the broad perspective!