Why did LinkedIn acquire Slideshare?

Social Media is gaining momentum in the business space and this is indeed a very strategic acquisition for LinkedIn simply because it has always been a professional networking platform.

SlideShare has been an app available through the LinkedIn interface for quite some time. Bringing the service in-house is only going to strengthen the alliance.

In a world of social CRM, where professionals in any department inside an organization are mining social networks for signals, content and messages from their clients, prospects, partners, and employees, a repository of content and a socialized inbox (Rapportive, a Gmail plugin, which LinkedIn acquired in February), clearly point to the future.

Why did LinkedIn acquire Slideshare?


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