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Social Media Marketing – and Measuring Impact

15 Jan

This is my effort to understand Social Media Marketing and its various elements. Though this is an on-going effort, however to pen-down my thoughts for Social Media Marketing will make it easier for me to recall the essence of it!

Today after going through various blogs and trying to understand What exactly Social Media and Social Media Marketing definition means?

The Contemporary WEB is defined by:

• The Content sharing;
• User generated content –text, video, photo etc;
• It’s Sociability;
• The active reception;
• The Media convergence;
• The Popularization of Social Media.

As per the definition – Social Network Site means

web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system.

Pretty straight forward and well articulated by Danah Boyd!

As per the definition – Social Media means

a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,which allows the creation and exchange of user-generated content.

A group of internet based application means, apps like Facebook, Twitter, WordPress, YouTube etc.

Social Media Marketing

Social Media Marketing

In Social Media marketing these are the following REASONS why Social Media impact should be measured:

To determine Financial Return

Accountability

Demonstrate value and impact

Assessing resource need and

Testing the hypothesis

The variety of elements that social media has are as follows:

Every profile / page that is created, will have Connections associated with content around that.

will have the Environment, under which the profile / page is interacted, shared.

Every Profile / page will also have associated Bias, Credibility, Demography, ExpertiseFreshness, and Number and rate of connections (BCDEF, N – to remember easily)

Every associated connection will have a Direction, Initiation, and Emphasis.

The content associated with this will have Density, Valence, Proximity, and Attribution

In another post, we will talk about the various type of data elements and approaches to be taken for Social Media Metrics.

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