RSS

Scope of your Product….

17 Oct

While going through an interesting blog by Jeff Lash (www.jefflash.com)…he explained in detail about defining the scope of the product and as a product manager you yourself should take this responsibility…by doing a proper market analysis and thorough understanding of the customer, as to how do they see it…

A bad product manager, define the scope of her product as how she see it. After all, you’re a product manager, right? You’re not a supplier manager, or a vendor manager, or a promotion manager. You can’t be held responsible if the free gift you offer with your product breaks within the first week. This is so very true for quote a few of Product Managers. And for them it becomes all too easy to delegate the stuff they by themselves should be responsible to complete.

It’s not your fault if your program won’t install correctly on computers with certain virus software. How are you supposed to know when a partner website changes their design without notifying you so that all your links to them break. In cases like this the best only thing you can do is just let customers know it’s not your fault and tell them to whom they should be complaining.

A good product manager, define the scope of your product as how the market sees it. You should know in and out of your product, you know who is responsible for what within the company and probably who dropped the ball on something outside of the “official” scope of your product. You need to forget all of that. What really matters is the scope of your product from the point of view of the customer.

Everything that the customer experiences in relationship to your product is ultimately your responsibility. Delays fulfilling a rebate may technically be because of mistakes made by the company handling the payment processing, but it reflects badly on your product. Broken links from your website to another may be because of changes the other site made, but customers perceive it as a problem to your site.

It’s very easy to draw the line and say that certain things are outside your control. That’s a short-sighted approach, though. Ultimately, those within the organization and outside it will look to you when these types of issues arise, and for the overall good of your product (and your career) you need to step up and take responsibility.

Advertisements
 
Leave a comment

Posted by on October 17, 2011 in Product Management

 

Tags: , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: