Social Media…what does it take to get noticed – Part 2

Continuing from where we left in 

https://seeingfuture.wordpress.com/2011/10/07/social-media-what-does-it-take-go-get-noticed/

Brand Campaign Integration
It’s possible for a social media program to piggyback off a good brand campaign
implemented by a brand’s agency of record, but it has to be transformed into the more
accessible, cooler younger brother of the formal campaign.

In other words, you don’t want to create a bunch of social media profiles that are over-
branded with your product or logo (and therefore off-putting). But it might make sense
to take your tagline (and the promise that comes with it) and build an audience whose
common interest is achieving that promise.  (It’s much easier to inspire community
around a cause or interest than it is to rely on a community based on an innate shared
interest in perpetuating your brand.)
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