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Why Your Influencers Matter Now More Than Ever

07 Oct

Influencer Marketing is the most important new approach to marketing in a decade for those professionals trying to influence decision-making.

Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation. As mass media impact wanes so the role of influencers grows – marketers need to know why and how to use this knowledge. The impact of blogs, wikis and other social media is that they enable new influencers to emerge, and disperse traditional sources of influence. Large and smallbusinesses worldwide pour billions of pounds each year into influencing what they think are their influencers.

Influencer marketing is closely related to the relentless rise and success of word of mouth (WOM) and relationship marketing, and is now established as one of the armoury of new techniques professionals must use.

After reading the book – Influencer Marketing: Who really influences your customers?, here by I am to present some of the secrets behind WOM…

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Posted by on October 7, 2011 in Product Management, Product Marketing

 

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