Live Blogging – Apple iPhone 5 Announcement

11:38AM – Tim: “Thank you very much.” He’s out, we’re done!

11:38AM – “When you think about it, only Apple can bring all these things together in such a powerful and integrated experience. I am so incredibly proud of this company and all of the teams that work so hard to bring the innovations you’ve seen today to reality.”

 iOS 5, iCloud, iPhone 4S, Siri… “when you look at each of these, they’re great, fantastic, and industry-leading. But what sets them apart and puts them way out front is how they work together so well.”

2:35PM It’ll hit US, Canada, Australia, the UK, France, Germany, and Japan. In the US it’ll be Verizon, AT&T, and Sprint!

2:35PM Pre-orders for the 4S start this friday, the 7th. Available on October 14th.

2:32PM We’re still waiting for the big info: price and availability. Will this phone hit every carrier?

2:34PM Yes, that’s with carrier agreement.

2:34PM Phil’s back. Black and white versions 16GB: $199, 32GB for $299, 64GB for $399.

2:31PM More demonstrations of Siri, including a guy booking meetings while running, Siri warning that he has a conflict. Meeting moved, dude didn’t even have to lose his stride. Now you can even work while you’re working out.

2:29PM “We’re really excited about the iPhone 4S.” They’ve made a video to show it off. Yeah, it’s commercial time.

“Thanks Scott, that is the coolest feature of the iPhone 4S. Siri does dictation — now whenever you see a keyboard, you’ll see a microphone. Talk to Siri, tap done, and in the blink of an eye it comes back with your text. Speak with your natural lanuage.”

2:22PM “Search Wikipedia for Neil Armstrong.” Suddenly, the world’s greatest American is up on screen, looking like a man’s man in his space suit.

2:21PM Siri always remembers.

2:20PM Siri automatically creates a text message and asks if he wants to send it off to Phil. Note that Scott didn’t need to say Phil — Siri remembered.

11:47 pm “What time is it in Paris?” Siri responds: “The time in Paris, France is 8:16pm.” Siri also brings up a live clock.

11:46 pm “You can ask Siri about the weather ‘what is the weather like today?'” Siri: “Here is the weather for today.” Big cheers for that..

11:15AM – Demo time for Siri!

11:14AM – Siri: the intelligent assistant to get things done just by asking.

11:14AM – “For decades technologists have teased us with this dream that we can talk to our technology. But it’s never come true! It’s such a let-down! What we really want to do is just talk to our device!

11:10AM – 1080p, real-time video image stabilization (yes!), real-time temporal noise reduction. Video demo time!

11:09AM – Next: video recording. “We take stunning Hd video, and for the first time, 1080p video.” Applause.

11:07AM – Other phones take 2-3x longer to shoot. “What do Droid Bionic customers have to do between taking pictures? Get coffee?” Yaburnt.

11:07AM – 2-3x longer. “What do Droid Bionic customers have to do between taking pictures? Get coffee?” Yaburnt.

11:06AM – Oh, and Phil almost forgot to tell us about the Apple designed ISP, which enables stuff like face-detection and auto-white balance. “And that chip takes super fast photos. What do we mean?


11:06AM – “We have an amazing lens system, lens elements. It’s now a really wide f2.4. Compared to most point and shoots we can let in a lot of light.”

11:05AM – “CMOS backside illuminated sensor — gets 73% more light than the iPhone 4 sensor, and 1/3rd faster. On top of that, we place a high-end IR filter for greater accuracy and uniformity.

11:04AM – “What’s the new camera on the iPhone 4S like? It starts with an 8 megapixel sensor.” (It’s not the hardware, it is the software…that is needed…)

11:04AM – Camera system. “The iPhone 4 has already surpassed every other camera out there on photo sites. We set our sites on competing with many great point and shoot cameras.

11:02AM – Next: a worldphone!

11:02AM – “Where have I heard these numbers before? This is what our competitors call 4G… the iPhone 4S is just as fast as all of these phones, even faster in real-world use.”

11:01AM – Data can now download up to 2x as fast. Theoretical max performance used to be 5.8 up and 7.2 down — now doubles to almost 14.4Mbps down

11:01AM – Second, wireless system: “Our engineering team has worked really hard to advance the state of the art that’s never been done in a phone before. It can now intelligently switch between two antennas between send and receive to make even better call quality. (Because no one ever needed to…)

11:00AM – Schiller back: “You’d think if you put a CPU like that you’d sacrifice battery life.” Increased to 8 hours talk time, damn! “Fantastic battery life.”

10:55AM – “Dual-core CPU, 2x as fast at CPU tasks. Also dual-core graphics. Up to 7x faster in the previous iPhone. One area you really see it scream is in games.”

10:54AM – “As you’ve heard, it’s the number one smartphone in the world. People have been wondering, how do you follow up a hit product like the iPhone 4?” The iPhone 4S.

10:54AM – “Next, iPhone. It’s a breakthrough device.” Here we go!

10:54AM – iPod touch: now with iOS 5 and iCloud. Now comes in black and a brand new white version. It’s been priced at $229 for 8GB, now it’s $199. A key price point

10:50AM – It comes in 7 colors, now the iPod nano is 8GB for $129, and 16GB for $149. Available today.

10:49AM – “We’ve improved the fitness experience as well. Right out of the box, you can go on a walk or a run as well without adding sensors or devices.

(All OLD STUFF…with bigger icons…)

<<< The iPods we make are the best iPods we make…>>>, come on guys…something new…

10:42AM – Set location sharing blocks of time — “at the end of the day, location sharing stops automatically. Easily locate friends and family, temp sharing options, simple privacy controls…

10:41AM – “What if you could find your family and friends? Today we’re launching a new app called Family and Friends.” Foursquare, you ready?

So far this is only review…come’n guys move ahead…

OCT 12:

10:36AM – Free update, available October 12th! Finally a launch date

10:33AM – Next up: Safari. “We’ve added a number of things, including Reader. We take the story on the page, we format it perfectly on the device, it’s all loaded so you can just scroll through and read it.”

10:31AM – Camera: home screen shortcut — which I do indeed love — and HDR. But will Apple fix the extreme camera slowness in iOS 5? You know what I’m talking about

10:26AM – “We’ll affix Apple designed postage to the card.” Of course you will! $2.99 in the US, $4.99 anywhere else. Oct 12th.

10:25AM – “We’ll print it on high quality 100% cotton paper.” Nice! They’ll print it and mail it — push notification on mail delivery through USPS. “Very cool.” Applause. Hmm, paper. Okaaay


10:24AM – “Apple has paid developers more than $3b.” New app today: Cards. “Create and mail beautiful cards right from your iPhone or iPod touch.”

10:24AM – “All of these together makes the App Store the number one store for downloading apps. Customers have downloaded more than 18b apps. And it’s accelerating. They’re downloading them at a clip of more than 1 billion per month.” That is pretty insane.

10:23AM – Forstall: “already, more than 500k apps in the app store. More than 140k of these are made specifically for the iPad.”

10:19AM – “The customer satisfaction ratings show a 95% score in a recent survey. They’re showing up everywhere. In schools they’re helping kids learn in amazing new ways. … every state in the US now has an iPad deployment or pilot in place today.” Wow. (This post is brought to you by) 

10:18AM – “We believe that over time all phones become smartphones. This market is an enormous opportunity. That’s iPhone, more coming up on iPhone.” Chuckles. Next: iPad.

10:16AM – “That momentum is far outpacing the industry. It’s not just consumer, 93% of the Fortune 500 are testing or deploying the iPhone. It’s consistently rated #1 in every customer satisfaction ranking I can find.”

10:15AM – iPhone: “What’s amazing is that the iPhone 4 has sold over half of our total iPhones sold in the entire time we’ve been selling iPhones. It’s the number one smartphone in the world.

10:15AM – “You can’t talk about music without talking about iTunes. We started 8 years ago, we had 200k songs in our music library. We now have 100x that many: 20m songs. It’s now the #1 music store in the world, with over 16b song downloads.” He called it mind-boggling, and yeah, it kind of is. A couple years ago they were still contending with Walmart and Target and Tower.

10:14AM – “To put that in context, it took Sony 30 years to sell 230k Walkman cassette players. The MP3 market is a mature market, and the iPod is still a large and important market for Apple. We’ve sold 45 million iPods in the last year ending in June. What’s more encouraging, is almost half of those are going to people buying their first iPod.

10:13AM – “Across the last ten years the iPod became the number one music player in the world. And in the US the market share has been above 70% for a very long time. Over that period of time we’ve cumulatively sold 300m iPods around the world.” Damn. That is a lot of iPods.

10:12AM – “For those of you that have followed Apple for a while remember that it wasn’t too long ago that this number was in the mid single digits.” Yeap, that number has a long memory. “We have an incredible ceiling here, and a long way to go.”

10:11AM – “Every single quarter for 5 years the Mac has outgrown the PC market! We are now approaching 60 million users. In US retail Macs are now selling in about 1/4 PCs in the store.

10:08AM – “Our products are at the core of what we do, and are responsible for the momentum we have.” Reviewing four product groups, starting with Lion.

10:05AM – “This is our largest store in Asia, and it seta record by welcoming 100k visitors on opening weekend. We thought we’d done well by welcoming 100k visitors in LA in the course of one month.”

10:04AM – “It’s an extraordinary time to be at Apple. No more is that evident than at our retail stores.”

10:04 AM: “Today we’ll remind you of the uniqueness of this company as we announce innovations from our mobile OS, to applications, to services, to hardware, and more importantly the integration of all these into a powerful, simple, integrated experience.”

And here’s Tim Cook. We are a go

Oct 4th, 2011 @ 10:30 PM

Here we go…this is it!!!

Let me take you through the live experience of iPhone world…

People turning off their phone, as per Apple’s request. Even though they’re at home. Just trying to be courteous, you know?

Oct 4th, 2011 @ 10:27 PM

Have a look…phew…1Million users…

Oct 4th, 2011 @ 10:18 PM

This is so very insane…someone may lose her/his job today…

Oh, somebody who works at the Japan Ginza-district Apple retail store (or maybe more likely on Apple Japan’s website) is about to be losing a job today.


Oct 4th, 2011 @ 10:16 PM

Apple’s Japanese Site Outs iPhone 4S with October 14th


Here is the latest, well…this will be called an iPhone4S –

Oct 4th, 2011 @ 10:00 PM

Live Event starts in few moments from now…

This is live…and this is live from India…Apple launching iPhone – 5…we all love this…and we all hate this too…but we can not live without this…this is iPhone for you…

Yesterday AppleAnnounced that the iPhone 5 event is going to be held at Apple Town Hall Auditorium in Cupertino Calofornia.The event will be conduct at 10:00 AM PT.The fifth generation iPhone launch with the new iCloud service and the iOS 5 operating system event will also be the first major product announcement by Apple’s new CEO Tim Cook.

BREAKING: The weather is very pretty in Cupertino today! Standing outside in line will account for approximately 50 percent of the total annual vitamin D intake for most of the tech press at today’s event.

Image courtesy Wilson Rothman/


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