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Google’s New Algorithm Update Improves Google’s Chance at Ruling the World 35% more Likely?

Google announced they are rolling out a new search algorithm change that helps make the search results “fresher.” The big news here is that besides for the results being fresher, the results will change for about 35% of all searches.

Caffeine Was Infrastructure, This Is Algorithmic

Fresher results can make for more relevant results, which is why Google moved over to the caffeine infrastructure last year.

Google said:

We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.

35% Of The Searches Are Impacted

That is larger than the Panda update which impacted 12% of the searches conducted.

What type of searches does it impact? Google said:

  • Recent events or hot topics. For recent events or hot topics that begin trending on the web, you want to find the latest information immediately. Now when you search for current events like [AdTech Conference NY], or for the latest news about the [Cricket WC 2011], you’ll see more high-quality pages that might only be minutes old.
  • Regularly recurring events. Some events take place on a regularly recurring basis, such as annual conferences like [ICALP] or an event like the [presidential election]. Without specifying with your keywords, it’s implied that you expect to see the most recent event, and not one from 50 years ago. There are also things that recur more frequently, so now when you’re searching for the latest [NFL scores], [dancing with the stars] results or [exxon earnings], you’ll see the latest information.
  • Frequent updates. There are also searches for information that changes often, but isn’t really a hot topic or a recurring event. For example, if you’re researching the [best slr cameras], or you’re in the market for a new car and want [i40 Reviews], you probably want the most up to date information.
Issues:

Twitter : Sorry you still can’t get freshest info:

The situation with Twitter is still not clear. The largest amount of “fresh” information on the web are tweets. Despite the growth of Google+, the volume of tweets happening far eclipses the content there.

Google has been without timely access to tweets since July. It simply cannot crawl Twitter fast enough without receiving the “firehose” of Twitter data to keep up. Today’s announcement does nothing to solve this. Google is only introducing a ranking change, not an indexing change that brings in more tweets.

“Freshness” another way of Spam:

There are potential downsides. Sometimes you do want to reward fresh content. But what’s fresh? If someone simply makes a small change to a page, does that give it a fresh boost? If someone reposts exactly the same content on a new page a day or two after initially posting it, is that fresh? Is when the page was first found define freshness, or is the first modified date used?

As per Google:

Freshness is one component, but we also look at the content of the result, including topicality and quality.

Let’s wait and see how these changes impact the overall SEO market?

Cheers!

 
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Posted by on November 3, 2011 in Product Reviews

 

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How can you generate traffic to a blog

Maintaining a good blog, and getting noticed, only takes a little effort though if you know what you are doing. Let’s see how we can increase traffic to your blog;

1.Content

This is the most important aspect. There are a million ways to get “followers,” literally you can get thousands with little effort, but it won’t help if they are not staying on your page long enough to read something and/or clicking to your site if you are selling something. Google and other search engines know if followers are made up or just clicking your page and immediately closing. Build good content and they will come… and stay.

2.Search engines

Optimizing your content, as you are likely aware by now, is essential. That doesn’t mean spamming keywords however. The trick is to discover the key phrase most relevant to those you want to read a particular post. Use the word or key phrase in the title if possible or within the first sentence of the post, and again toward the end, the last sentence if possible.

3.Submit your blog to search engines and directories

Search engines have what are called “web crawlers” which if you site is public will eventually find it. With so many sites though, this can take quite a bit of time. Submitting your site or blog speeds up the process. Directories don’t have crawlers, so if you want a site like Yelp or others to know about you, you need to submit it.

4.You should DEFINITELY contact other bloggers

Mostly bloggers read blogs, and they read them (or skim them then add a comment) with the sole purpose of drawing attention to their own blog. It’s not the most precise way to market to your target but has become a necessary evil. Comment when you can on other’s blogs, good blogs that have readers you may want, and even better, guest post when you can.

5. Utilize social network buttons

No matter how good your blog is, it will never have as far a reach as Facebook, Twitter or Google +. Adding these buttons allows users of these social mediums to get updated on their social network accounts—which they will check far more often.

6.Guest posting

This is different than adding comments. Once you’ve connected with bloggers, see if you can guest post on a blog that is relevant to your own. Make sure it’s relevant.

7.Forums

There are almost as many forums as there are blogs. Find one that is relevant to your subject matter and post regularly.

So to generate Traffic to your blog, have a great content, which is interesting to read and has got various people coming over and reading.

 
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Posted by on October 13, 2011 in Blogging

 

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